Speaking the visual language of art

There were two goals for this campaign: Firstly to raise capital for the new Arts Center building, and secondly to recruit prospective students into a program in the visual or performing arts.

 

I was tasked with creating a style which fit the university brand but was also unique and visually exciting. I used bright full-page images, strong typography, and varied visual breakup to keep every page interesting. The project also incorporated a custom blind emboss on the cover and a double-length fold out back cover.